In today’s online world, content is king. However as a lighting brand, you’re in the product business, not the content business.

Today most brands are still trying to manage their product content internally. Between collecting images from the factory, producing CGI imagery, producing product videos, organizing files and optimizing the content portfolio, there’s an overwhelming amount to manage.

Rather than spending money and resources on managing your product content, why not delegate that task to a trusted partner? At ThreeTreeCommerce, we’re experts in the e-commerce lighting content business and have extensive experience developing the kind of content needed for the e-retail space. Regardless of where you are with content development, we’ll get you on track so that you are consistently delivering content that converts to your retailers.

So what does ideal content look like?

In the lighting category, product content should do the following:

1) Highlight the attractive features

2) Provide perspective and scale

3) Showcase the benefits

4) Create intrigue

5) Communicate your brand message

The best way to achieve these objectives is to have a thoughtful and provocative suite of product images, video and info graphics. However, it takes years (working in the retail space) to develop the knowledge and understanding of how these nuances work and then build the tools to do this at scale. For years, we’ve been experimenting, testing and optimizing, and have developed a process for creating best-in-class lighting content, efficiently and effectively, enabling us to partner with brands who release upwards of a thousand products a year.

So what types of product content do we create for you?

Our Full Service option provides the following pieces of content for each of your products:

CGI Images

Product Video

“Studio” Shots

Customized Spec/Dim Image

Enhanced White Background Shot

* quantities of content type will vary by product category

Each brand and each category is different and this is where we can help you curate a content suite that best aligns with the conversion analytics in your space.

So how does content help me improve retail sales?

All of the largest e-retailers use algorithms to determine the sorting order of products within their various categories. One of the biggest drivers of your ranking is the type of content you have loaded with your product data. Those products with a full suite of images, video and info graphics, float to the top. At the top, they get more impressions and thus more sales. When retailers see a product is selling, they begin advertising it, which in turn, drives more sales. Content drives the cycle.

As your product content partner, we’ll work with you and your analytics partners to ensure what you are delivering to your retailers is optimized for their platform, helping your products move up in the rankings, increase exposure and drive conversions.

In times of economic uncertainty and reduced demand, deliberate, strategic moves are necessary to capture market share. In the home improvement category, the companies who focus on content development and optimizing their products for the modern e-retailer, are the ones who are going to move ahead. Let our full service solution help you achieve this goal!